Social Media is a platform which people can use to discuss their opinions, share their thoughts, participate in conversations, network with other people and share interesting and relevant information.
Social Media offers what the TV could not. User engagement. The communication is now two ways. This allows the readers to participate in the development of the content.
It is fun to be part of a community. It is a great way of keeping updated with your friends and business contacts. It is awesome to see likes and shares. People with similar interests can easily put up groups and engage with each other despite being on opposite ends of the globe.
It is also a great business tool.
Social Media as Business Tool
As a business tool, you need to make it interactive.
You don’t just tweet or put a status about your product and expect people to go in flocks and buy your product en masse.
You need someone who your customers can trust. Get connected with your potential clients. Interact with your existing customers. Find out their needs and wants. Listen to them.
Since people are social animals they naturally equate likes and followers with trust. The more followers and likes you have, the more trustworthy that your brand is.
The bandwagon effect works perfectly here. Therefore it is important that you build social proof first and foremost.
The number of potential people with interest in your products equivalently increases as your social proof increases. The more people you have in your social network, the more chance for you to drive potential customers to your website.