You already have your website up and running. Now what?
You need someone to actually visit your website and make a purchase for you to profit. Similar to a store people have to visit it, shop around and view the merchandise.
Your website is your store to the online world. People need to actually visit your website.
This is the primary goal of internet marketing. To drive traffic to your website.
The more traffic that you have, the more opportunity it is for you to make a sale.
Building a Relationship that Lasts
However, don’t expect anyone to come to your website and automatically buy from you. To them you are just another site and just another store.
Imagine you are a customer looking for a product to buy. You go out and do your usual bargain hunting. You find two stores with similar products and comparative prices which both meet your expectations.
Your choices are as follows:
Store # 1: The store owner is a personal friend. You have developed a good relationship with him. Over time you found out that he is someone trustworthy and dependable on all his transactions.
Store # 2: The store owner is someone you just met. He just provided you an excellent sales pitch and vouches for the product that he is offering.
Who are you more likely to buy from?
Even if Store # 1 is a bit pricier than Store # 2, Store # 1 is the most evident choice. The key is building relationships.
Building your relationship with your customers will certainly give them that assurance. It is easier for them to part ways with their money knowing that they will get something of value in return.
You have to build a relationship. Establish a rapport. Be personal if possible. Earn their trust. They will reward that trust with good business.
Grand VA provides several ways to help you in your internet marketing efforts and lead generation.
You need regular content updates. The content needs to provide constant valuable information for your potential customers. As such they will see you as an expert professional. This will keep them coming back to your website.
It is important to communicate with clients or potential clients. Do you have an upcoming event? Do you have new content in your website? Do you have a product launch? Make sure that your clients know.
The constant content that you create and post to your website can be used to make articles. These articles can then distributed to various article database and how to sites. You can even guest post on other sites with the same niche as yours. A link back to your site will lead the person back to your own site if they find your article to be useful and interesting.
Email marketing maybe one of the more Jurassic marketing methods but it is still powerful and effective. Once you have developed your email list you are in a position to nurture these leads as they have already signified their interest in your products and services by signing up in your squeeze page. Sending a targeted message can generate a lot of sales.
A customer survey that is properly run can be used as a marketing tool. It can also generate feedback on how your customers are using your product as well as any symptomatic problems that you may need to address. By listening to your customer feedback you can tweak your products and services to better suit their needs.
Good feedback generated from customer surveys can be targeted. You can personally interview clients with great feedback. Use their testimonials and publish it in your website. Having raving customers is your greatest marketing tool.
If you can find a client who can sincerely vouch for your service, you can develop a use case. Think of someone who has already given you a testimonial and sincerely swears by your product. You can document how your products and services have impacted their business. Highlight how their business efficiency and profitability have increased by using your products.